It is important to manage your online brand for a few reasons. First, you want to be found by potential employers, or others who may want to connect with you. Second, you want what people might find attached to your name to be accurate — meaning it’s actually tied to you, and not someone else. Finally, it’s important to manage your online brand so that any potentially damaging content on the internet does not negatively impact you.
My brand score is a C. I suspect this is because I don’t have much of a social media presence, and I have inactive accounts on websites that I don’t want to be connected with anymore.